Skip to content

Insights

Practical research on calls, leads and bookings.

Missed calls, after-hours cover, lead response and booking. Figures from primary sources, worked examples marked as examples, and steps you can use this week.

Latest

Cost, ROI and Staffing

AI Receptionist Cost: How Pricing Models Work

AI receptionist cost depends on how calls are counted. Per-minute, per-call and flat plans priced on one month of your own call log, plus the fine print.

9 min read

Buying Guides and Comparisons

What to Ask in an AI Receptionist Demo

Make an AI receptionist demo run on your calls: the call cards to bring, live tests to request, what to check after the hang-up and what to ask in writing.

9 min read

Call Handling Playbooks

See all

Call Handling Playbooks

How to Handle an Angry Customer on the Phone

Handle an angry customer phone call in four steps (listen, acknowledge, act, follow up), with phrases that cool a call down and the ones that inflame it.

10 min read

Call Handling Playbooks

How to Answer a Business Phone Professionally

How to answer a business phone professionally: the three-part greeting, example wording for eight kinds of business, and the habits that sound rushed.

8 min read

Buying Guides and Comparisons

See all

Buying Guides and Comparisons

What to Ask in an AI Receptionist Demo

Make an AI receptionist demo run on your calls: the call cards to bring, live tests to request, what to check after the hang-up and what to ask in writing.

9 min read

Cost, ROI and Staffing

See all

Cost, ROI and Staffing

AI Receptionist Cost: How Pricing Models Work

AI receptionist cost depends on how calls are counted. Per-minute, per-call and flat plans priced on one month of your own call log, plus the fine print.

9 min read

Cost, ROI and Staffing

Answering Service Cost Per Month: Estimate Yours

Estimate your answering service cost per month from last month's calls: agent minutes, wrap-up, messages, patches, overage traps and the callback work.

9 min read

SI Employees Explained

See all

Booking, CRM and Follow-Up

See all

Booking, CRM and Follow-Up

Setting Booking Hours, Buffers and Blackout Dates

Set appointment buffer time, booking hours, notice, booking windows and blackout dates from your own overruns, with worked examples and a rules sheet.

11 min read

Booking, CRM and Follow-Up

CRM for Small Business: Start With Your Call Log

A CRM for small business should start where customers show up: the phone. What to track first, when a spreadsheet stops working, and how to pick a tool.

9 min read

Salons, Spas and Beauty

See all

Salons, Spas and Beauty

Salon Front Desk Duties: The Full Checklist

Salon front desk duties from opening to close: the appointment book, phone standards, checkout and rebooking, retail, card handling and the weekly jobs.

8 min read

Book a demo

Meet your SI Employee.

Book a short demo. We walk through calls like yours and show what your SI Employee would answer, book and follow up.

Book a demo