Integrations / E-commerce and online stores

Use AssistCall with Amazon Seller Central

AssistCall answers your business calls 24/7 and can send each call, message and booking to Amazon Seller Central through Zapier, Webhook, Make.

Amazon Seller Central: Seller Central is the account where independent sellers list products, manage orders and inventory, and handle fulfillment for the Amazon store; the Selling Partner API (SP-API) exposes that data.

Connects

Example call

Caller says "I bought your blender on Amazon and it arrived broken, the order ID is 112-..." AssistCall takes the message with the order ID and urgency; a Make scenario reads that order with the Get an order module, and the owner gets an email with the message, transcript and order details.

• When a caller leaves a message with an Amazon order ID, a Make scenario runs Seller Central's Get an order module and emails you the message together with the order details.
• Forward your brand's business line to AssistCall so wholesale buyers, suppliers and customers who call get answered 24/7, with a summary emailed after each call.
• Send every call.completed event (summary, transcript, recording link) to a Make scenario that logs calls in a shared sheet for whoever handles Amazon customer service.

How it connects

• Zapier: Send AssistCall events to a Zap (Webhooks by Zapier, Catch Hook), then use the app's Zapier actions. Needs a paid Zapier plan.
• Webhook: Signed JSON for every call, message and booking, sent to any HTTPS URL you choose.
• Make: Start a Make scenario with a custom webhook and use the app's Make modules.
• Call forwarding: Forward your business line to AssistCall when busy, after hours or always. Works with any carrier.

About Amazon Seller Central's API

• Partner API: the vendor approves access
• Style: REST
• Authentication: Login with Amazon (LWA) OAuth 2.0; short-lived access tokens issued from a refresh token
• On Zapier: yes. On Make: yes.

Not a partnership, but an approval step: to use SP-API for your own account you register as a private developer in Seller Central (Apps and Services > Develop Apps), and Amazon reviews the profile and may ask for more information. Access tokens are short-lived, so AssistCall's live lookup with a fixed key is not a fit. SP-API event notifications are delivered through Amazon services rather than to an arbitrary HTTPS URL (not re-verified in this research). Zapier's Amazon Seller Central app has only a New Order trigger and no actions, so it can't act on an AssistCall event; Make's verified app includes Get an order, Get a catalog item and report modules.

Not included: no one-click Amazon Seller Central app, no listing in Amazon Seller Central's marketplace, no two-way sync, and no partnership with Amazon.

Researched by the AssistCall team and checked against Amazon's public pages on October 24, 2026. Amazon Seller Central is a trademark of Amazon. AssistCall is an independent product of Starling Global LLC and is not affiliated with, endorsed by, sponsored by or approved by Amazon.

More E-commerce and online stores integrations

• Shopify: Shopify is a hosted platform for running an online store and in-person sales, with orders, products, customers and payments in one admin.
• Square Online: Square Online is Square's website and online store builder; online orders, customers and payments sit in the same Square account as in-person sales.
• WooCommerce: WooCommerce is a free, open-source plugin that turns a WordPress website into an online store with products, orders, customers and payments.
• BigCommerce: BigCommerce is a hosted e-commerce platform for online stores, used mostly by growing B2C and B2B brands.
• eBay: eBay is an online marketplace where businesses and individuals sell new and used goods at auction or fixed price.
• Etsy: Etsy is an online marketplace where independent sellers list handmade, vintage and craft goods and manage their shop's orders and listings.

All product and company names in this directory are trademarks or registered trademarks of their respective owners, used only to identify systems AssistCall can send call information to or receive information from. Their use does not imply any affiliation with or endorsement by their owners. AssistCall connects using signed webhooks, the business's own API keys, automation platforms (Zapier, Make, n8n) the business sets up in its own account, and call forwarding. AssistCall does not provide one-click connectors, marketplace apps, certifications or two-way record or calendar sync, and does not sign HIPAA business associate agreements. Vendor features, plans and API access can change; information last checked October 24, 2026.