Integrations / E-commerce and online stores

Use AssistCall with Ecwid by Lightspeed

AssistCall answers your business calls 24/7 and can send each call, message and booking to Ecwid by Lightspeed through Webhook, Live API actions, Zapier, n8n.

Ecwid by Lightspeed: Ecwid by Lightspeed is an e-commerce platform that adds an online store to an existing website or social pages, or runs as a standalone Instant Site.

Connects

Example call

Caller says "Did my order 1187 go through?" AssistCall searches Ecwid orders with the store's secret token, says it's paid and awaiting processing, and the owner gets the call summary by email.

• During a call, AssistCall searches Ecwid orders with your secret token and tells the caller the payment and fulfillment status.
• When AssistCall captures a lead, a Zap uses Find or Create Customer to add the caller to your Ecwid customers.
• When a caller leaves a message about an order, a Zap runs Find Order and emails you the order with the message.

How it connects

• Webhook: Signed JSON for every call, message and booking, sent to any HTTPS URL you choose.
• Live API actions: During the call, the receptionist calls the app's API with your key to look up or create records.
• Zapier: Send AssistCall events to a Zap (Webhooks by Zapier, Catch Hook), then use the app's Zapier actions. Needs a paid Zapier plan.
• n8n: Start an n8n workflow with a webhook node, then call the app with its node or an HTTP request.
• Call forwarding: Forward your business line to AssistCall when busy, after hours or always. Works with any carrier.

About Ecwid by Lightspeed's API

• Self-serve API: you can create a key in your account
• Style: REST
• Authentication: Secret access token (Bearer) from a custom app
• On Zapier: yes. On Make: no.

A merchant gets a custom app in the Ecwid admin (Develop apps) that works only in their own store and provides a secret token with full REST API access. Ecwid's pricing page doesn't say which plans include API access; App Market access starts on the Venture plan, so check with Ecwid. Zapier's Ecwid by Lightspeed app includes Find Customer, Find Order and Find or Create Customer. A Make Ecwid app could not be confirmed.

Not included: no one-click Ecwid by Lightspeed app, no listing in Ecwid by Lightspeed's marketplace, no two-way sync, and no partnership with Lightspeed Commerce Inc..

Researched by the AssistCall team and checked against Lightspeed Commerce Inc.'s public pages on October 24, 2026. Ecwid by Lightspeed is a trademark of Lightspeed Commerce Inc.. AssistCall is an independent product of Starling Global LLC and is not affiliated with, endorsed by, sponsored by or approved by Lightspeed Commerce Inc..

More E-commerce and online stores integrations

• Amazon Seller Central: Seller Central is the account where independent sellers list products, manage orders and inventory, and handle fulfillment for the Amazon store; the Selling Partner API (SP-API) exposes that data.
• Shopify: Shopify is a hosted platform for running an online store and in-person sales, with orders, products, customers and payments in one admin.
• Square Online: Square Online is Square's website and online store builder; online orders, customers and payments sit in the same Square account as in-person sales.
• WooCommerce: WooCommerce is a free, open-source plugin that turns a WordPress website into an online store with products, orders, customers and payments.
• BigCommerce: BigCommerce is a hosted e-commerce platform for online stores, used mostly by growing B2C and B2B brands.
• eBay: eBay is an online marketplace where businesses and individuals sell new and used goods at auction or fixed price.

All product and company names in this directory are trademarks or registered trademarks of their respective owners, used only to identify systems AssistCall can send call information to or receive information from. Their use does not imply any affiliation with or endorsement by their owners. AssistCall connects using signed webhooks, the business's own API keys, automation platforms (Zapier, Make, n8n) the business sets up in its own account, and call forwarding. AssistCall does not provide one-click connectors, marketplace apps, certifications or two-way record or calendar sync, and does not sign HIPAA business associate agreements. Vendor features, plans and API access can change; information last checked October 24, 2026.