Integrations / CRM and sales

Use AssistCall with Keap

AssistCall answers your business calls 24/7 and can send each call, message and booking to Keap through Webhook, Live API actions, Zapier, Make, n8n.

Keap: CRM and marketing automation for small businesses, combining contacts, email and text campaigns, appointments, invoices and payments.

Connects

Example call

A caller wants to join a coaching program while the owner is in a session. The receptionist takes their name, email, number and goals. A Zap creates the Keap contact and tags it "New inquiry", which starts the owner's welcome email sequence, and the owner sees the call note on the contact record.

• After a call, a Zap creates or updates the caller as a Keap contact and applies a tag such as "Called after hours" that starts your follow-up sequence.
• A Zap adds the AssistCall call summary and recording link to the contact as a Keap note, and creates a callback task for urgent messages.
• During a call, the receptionist looks up the caller's Keap contact by the email address they give, using a key from your Keap account.

How it connects

• Webhook: Signed JSON for every call, message and booking, sent to any HTTPS URL you choose.
• Live API actions: During the call, the receptionist calls the app's API with your key to look up or create records.
• Zapier: Send AssistCall events to a Zap (Webhooks by Zapier, Catch Hook), then use the app's Zapier actions. Needs a paid Zapier plan.
• Make: Start a Make scenario with a custom webhook and use the app's Make modules.
• n8n: Start an n8n workflow with a webhook node, then call the app with its node or an HTTP request.
• Call forwarding: Forward your business line to AssistCall when busy, after hours or always. Works with any carrier.

About Keap's API

• Self-serve API: you can create a key in your account
• Style: REST (v1 and v2), plus a legacy XML-RPC API
• Authentication: OAuth 2.0, or a key created in the Keap account (Personal Access Token or Service Account Key) sent as a Bearer token
• On Zapier: yes. On Make: yes.

Keap's developer quickstart authenticates with a Bearer API key. This research could not confirm on Keap's current site where customers create Personal Access Tokens or Service Account Keys, or what the rate limits are, so check before setting up a live lookup. Webhooks are REST hooks in the v1 API (not checked again here). Keap is now owned by Thryv, and its help center has moved to Thryv's.

Not included: no one-click Keap app, no listing in Keap's marketplace, no two-way sync, and no partnership with Keap (a Thryv, Inc. brand).

Researched by the AssistCall team and checked against Keap (a Thryv, Inc. brand)'s public pages on October 24, 2026. Keap is a trademark of Keap (a Thryv, Inc. brand). AssistCall is an independent product of Starling Global LLC and is not affiliated with, endorsed by, sponsored by or approved by Keap (a Thryv, Inc. brand).

More CRM and sales integrations

• HubSpot: A CRM with a free tier and paid Starter, Professional and Enterprise plans that small and mid-size businesses use to track contacts, deals, marketing emails and support tickets.
• Pipedrive: A pipeline-based sales CRM that small sales teams use to track deals, contacts and follow-up activities.
• Salesforce: A CRM used by companies of every size. Its Starter Suite ($25 per user a month) and Pro Suite ($100 per user a month) are the packages aimed at small businesses.
• Zoho CRM: A CRM from Zoho with a free edition and low-cost paid editions, used to track leads, contacts, deals and sales activity.
• Close: A sales CRM with built-in calling, email and SMS, for small inside sales teams that do a lot of outreach.
• Copper: A CRM that runs inside Google Workspace, keeping contacts, leads, deals and projects next to Gmail and Google Calendar.

All product and company names in this directory are trademarks or registered trademarks of their respective owners, used only to identify systems AssistCall can send call information to or receive information from. Their use does not imply any affiliation with or endorsement by their owners. AssistCall connects using signed webhooks, the business's own API keys, automation platforms (Zapier, Make, n8n) the business sets up in its own account, and call forwarding. AssistCall does not provide one-click connectors, marketplace apps, certifications or two-way record or calendar sync, and does not sign HIPAA business associate agreements. Vendor features, plans and API access can change; information last checked October 24, 2026.